Wine Tourism Summit
Over two million social media impressions and 100 people attended this first annual event included media types, bloggers, tour operators and winery owners who gathered in Penticton in November for a grassroots event to inspire, discuss, collaborate and celebrate Canadian Wine Tourism. The daylong event of speakers and roundtable discussions gathered to brainstorm ideas on how wine tourism can support other sectors of tourism and develop economic growth in Canada.
“The potential for wine tourism – not just for the Okanagan, but for Canada as an international destination – is an incredible opportunity,” says Allison Markin, founder of All She Wrote.” As an industry we need to be collaborating now to create a strong Canadian wine brand and be competitive against other yet to be discovered regions.”
Discussions at the event centered on what Canadian Wine Tourism is. It isn’t just about the grapes, the wine, awards, festivals or events. It’s about the overall experience, the “Winescape” experience that includes many aspects of tourism from the minute a visitor steps out of their car or plane. It’s the hotel, tour operator, restaurants, food, servers and more. People visit Canada for what it represents; the wide-open spaces, mountains, lakes, and Canadian hospitality. Also known for sports like hockey, cycling, fishing and the Maple Leaf! Follow #cdnwinetourism on Twitter or Facebook.
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