New look for Township 7
BC Winery hires New York firm to design clean, uncluttered label, reflecting their back to the basics commitment to quality wine.
What does Township 7 wine have in common with Pepsi? Well, definitely not the taste. Rather, Township 7 chose the same superstar marketing agency to rebrand their winery operation.
Owners John Tietzen and Mike Raffan wanted to rebrand their logos and bottles to reflect their commitment “to making just quality wine, and nothing else.”
Township 7 went big ... namely to the Big Apple ... to rebrand their grapes. They hired Profero New York, part of the Profero global marketing giant that represents companies like PepsiCo, Baileys, Guiness, Johnnie Walker and Smirnoff.
The design is very clean, simple, with the Township 7 logo taking centre stage on an uncluttered label.
The new design is just starting to hit store shelves this month.