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Succession Planning - 6 Steps To Securing Your Future

CFO: What happens if we invest in developing our people and then they leave us? CEO: What happens if we don’t, and they stay? more »

Oct 1, 2014 , Marketing

Danger: How Expectations Effect Your Business

Danger: How Expectations Effect Your Business more »

Oct 1, 2014 Marketing

Alipix Photography

Innovation Starts With an Open Mind

Innovation is loosely defined as a new method, idea or product, or some sort of change or breakthrough, so it's interesting to reflect and think about what it is that makes things innovative as it relates to the work we do with our clients. more »

Jul 10, 2014 Marketing

How Do You Compete in a Competitive Market?

When I am working with a new client I usually ask this question. “What makes you different from your competition? Why should I hire you over them? more »

Jun 10, 2014 Marketing

Upsell Without Looking Like Used Car Salesman

When someone asks, 'What you do for a living', what do you tell them? Chances are you might say you’re an orchardist, a wine maker, a barrel maker, a candle stick maker or one of many other titles, none of which include "salesman". more »

Apr 9, 2014 Marketing

What a Clown Can Teach You About Sales

If given the opportunity, would you agree to accept mentorship from a clown to help improve your business? You might be saying no to yourself right now, but this specific clown turned a small burger joint into the largest fast food brand in the world more »

Feb 13, 2014 Marketing

Don’t Put All your Apples in One Bin

It's an old saying, yet I think at some point we are all guilty of this. We don’t make a back-up plan because we are confident our original plan will succeed. more »

Dec 4, 2013 Marketing

Search Engine Optimization is a Waste of Time

That is unless everything on your website is in place and ready for it. It’s like selling tickets for a concert without making sure you have a musician lined up, or a speaker system to play them on. more »

Sep 26, 2013 Marketing

Time to get Mobile and Responsive

Do you remember a time, about ten years ago, when having a website was a trendy thing? There was no proof a website would increase sales. more »

Jul 29, 2013 Marketing

How Do You Determine Brand Position

Branding is an essential foundation to your winery’s sales and marketing strategy, but understanding the “why” behind branding, isn’t enough. Let’s move on to the “how.” The first step in branding is to fully comprehend your ‘Brand Position.’ more »

Apr 8, 2013 Marketing