Most growers in North America are more familiar with tractor brands like John Deere or Case IH, but did you know the number one tractor brand sold worldwide in units is actually Mahindra?
Not only that, but local supplier Handlers Equipment of Abbotsford is the top selling Mahindra dealer in all of Canada.
Handlers sales manager Joel Venema says Handlers very deliberately chose to distribute Mahindra because of its worldwide reputation.
“We are committed to providing the best product available to our customers across BC,” said Joel Venema. “Mahindra is the fastest growing tractor brand in North America because they produce a quality product at a great value that continuously out-performs our competition.”
Handlers Equipment Ltd. was founded by Ivor Venema and John Glazema in 1991 to sell used equipment and parts. Since then, Handlers has grown to become one of North America’s largest importers of used Japanese tractors. The company has added other farm and industrial equipment to their lineup as well, but Mahindra remains their preferred tractor brand.
Venema says finding a product that could compete well against the other new tractors in today’s market was paramount. In 2009 Handlers became a dealer for Mahindra and just four years later they are the largest dealer by volume in Canada, with partner depots all over BC.
Mahindra offers a complete line of heavy-duty tractors available from 22 HP to 100 HP, but one of the best-selling models in Canada is the Mahindra 3616sc tractor and loader.
The 3616 is a narrow cab tractor ideal for berry and fruit farming. It is used extensively in BC by berry growers, orchardists, and even hobby farmers who need to take care of spraying crops, tilling grounds, mowing fields, hook up various 3-point hitch attachments and other general work.
Key features of the 3616 include:
- a 3-cycle Mitsubishi diesel engine
- 1,650 ibs loader lift capacity
- 2,600 lbs best-in-c;ass 3-point hitch lift capablilites
- narrowed to 50" wide
The 3616 is covered by Mahindra’s industry-leading five-year powertrain warranty. Built to the unyielding specifications of the brand including steel construction, larger tires and the heaviest weight-by-class to ensure optimum performance in its category, it is quite literally a solid choice for berry and tree fruit growers.