In an innovative experiment, the Canadian Agricultural Safety Association (CASA), Farm Credit Canada (FCC) and the Rick Hansen Foundation launched the first component of the new Back to Ag program through social media.
The program is designed to provide up to $10,000 in support to farmers or agricultural workers who are Canadian citizens, 18 years of age or older and are attempting to return to work on the farm after a life-altering injury.
Marcel Hacault, executive director with CASA, explained the program has two phases, the first being the May 29 to June 13 social media launch and fundraising drive.
“It’s kind of a first,” said Hacault about the program. “It’s a bit of an experiment on all of our [CASA, FCC and the Rick Hansen Foundation] parts. For every like or share on Facebook, or a retweet or tweet with the hashtag #BacktoAg [FCC] will donate a dollar to the campaign to a maximum of $100,000.
”Based on his own social media accounts activity and that of CASA, Hacault feels the first step went well.
“I’m not sure what Rick Hansen [Foundation] is finding, but I’m seeing a fair bit of tweets and what not,” he said.
The second phase will be when CASA begins receiving applications through the program on Oct. 8.Those interested in finding out more about the program can visit the CASA site at: