BCTFVu Nguyen holds the cheque for the BC Cancer Foundation with a foundation representative (centre) and BC Tree Fruits’ Chris Pollock.
As part of its new efforts to connect with consumers, BC Tree Fruits has instituted an annual campaign that rewards those who make entries for a fun contest. In addition to the prize for the contestant, an equal amount is awarded to a charity. The winner was chosen online with votes from viewers for the best photo illustrating this year’s theme.
This year’s campaign asked entrants to show how BC Tree Fruits was “good to go.” The winner of the campaign received $2,000 while another two grand was awarded to a charity, which for 2013 is the BC Cancer Foundation.
BC Tree Fruits say Vu Nguyen received the greatest number of votes from 135,000 people who looked and voted online.
Runner‐up entries in the contest, Kathleen McGiveron and Sian-Hoe Cheong, each received a $200 retail gift card. BC Tree Fruits says it is already planning for Apple Month 2014 and a new contest.