If the BC Wine Institute gets its way, you’ll soon be able to go to the grocery store to pick up some eggs, a loaf of bread, some milk ... and a 2011 Cabernet Franc.
CEO MIles Prodan says the BCWI is backing the government’s plan to allow the sale of BC VQA wine in designated BC grocery stores by Christmas.
"BC is home to the original 100 mile diet, with BC consumers having long supported ‘buy local’ and specifically the BC VQA Wine Industry," Prodan says. "Premier Clark and the government’s announcement of having BC VQA wines available in grocery store aisles will increase exposure for people to enjoy or discover our world class, 100 per cent BC wine."
There are people who are concerned about the loosening of wine sale regulations, among them those who fear it will be easier for young people to access alcohol, or existing liquor stores who feel their business is at risk.
But Prodan says the BCWI is supporting the initiative, as it brings BC into line with most western countries, and also makes VQA wine more easily available.