Drinking Wine
April is now BC’s official Wine Month — a chance to celebrate and support BC's grape growers and winemakers - following a proclamation from the provincial government.
the Province has committed $100,000 to the BC Wine Institute to help in the promotion of BC wine to British Columbians.
“BC’s vineyard owners and winemakers produce award-winning wines, while providing good jobs and economic benefits to their communities,” said Lana Popham, Minister of Agriculture. “Our government is committed to helping winemakers create and expand markets for their products internationally, and in our home province, which remains, by far, the most important market for BC wines.”
April’s BC Wine Month campaign will showcase the world-class wines that are produced in BC’s recognized wine regions. British Columbia Vintners Quality Alliance (BC VQA) wine will be featured in 119 BC Liquor Stores. There will be sommeliers and chefs teaming up for wine and food-pairing events in all 18 BC VQA wine stores and multi-chef collaborative BC VQA wine-paired dinners.
There will also be a sweepstake competition. The grand prize is an all-inclusive trip for two to the Chef Meets BC Grape Taste of the Okanagan signature event in the heart of BC’s wine country.
“We are grateful for provincial support to promote the many BC grape growers and wineries, most of which are small, family-owned and operated businesses, here at home,” said Miles Prodan, president and CEO of the BC Wine Institute. “Celebrating all things grown, crushed, raised and produced in BC, we are working with restaurants, retail liquor stores, tourism organizations — including Destination BC — and wineries themselves throughout the province in a collaboration of efforts to support BC Wine Month.”
BC Wine Month will also tie into Buy BC: EAT DRINK LOCAL, a dine-out campaign run by the BC Restaurant and Food Services Association. This promotion involves BC restaurants and bars highlighting local foods and beverages to customers during May 2018, so British Columbians can experience restaurant takes on BC-grown and produced food and beverages.
