We’ve been hearing a lot lately on how important it is to tell your story to prospective customers. These stories make an impact on buyers because they’re interesting and they gain a personal connection with you, one that lasts and keep them coming back again.
I still remember a lesson I learned at a fruit stand eating my first fresh Okanagan peach. I was taught how to lean forward before biting into this peach so that all the juice from the bite would drip on the ground instead of on my shirt. I remember the exact taste of that peach, it was so sweet and juicy. That was over 10 years ago and I still stop at that fruit stand whenever I pass by. I have had delicious peaches since, but somehow that incident always sticks in my mind.
So, here’s a start of the season reminder to tell your stories, tell lots! You likely have many over the years, it doesn’t always have to be the same great story of how you got started on the farm or that you are the 3rd or 4th generation farmer on the land.
There are other stories, for example, when a customer is picking up a basket of berries, let them know why you decided to plant that variety or even a small comment on how it’s such a great eating variety, which usually sells me! It doesn’t take much and customers may not know as much as you do, they are depending on you, the professional to help them out. They want help on choosing and having a memorable experience as well!
Another idea is to read the weather, so on a hot day you can offer a quick recipe to make an icy cold blended beverage. Then slip a prepared note into their bag to highlight your stories when you are too busy to make memories.
Remember your title this year is Chief Grower Marketer and Associate Memory Maker.
Have a happy prosperous season!
Enjoy the magazine.