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Branding

Orchard and Vine Magazine readers have a lot of 'pull' with tractor dealers, so when we publish our poll results, dealers and manufacturers listen. more

Feb 10, 2015 1:22 PM Articles

If given the opportunity, would you agree to accept mentorship from a clown to help improve your business? You might be saying no to yourself right now, but this specific clown turned a small burger joint into the largest fast food brand in the world more

Feb 13, 2014 2:02 PM Marketing

There are raisins ... and then there are California Raisins. That wildly successful exercise in branding, featuring raisins wearing Wayfarer sunglasses, showed fruit growers all over the world the importance of branding. more

Feb 13, 2014 1:41 PM Articles

That is unless everything on your website is in place and ready for it. It’s like selling tickets for a concert without making sure you have a musician lined up, or a speaker system to play them on. more

Sep 26, 2013 2:19 PM Marketing

First impressions count. Especially when it comes to labels on wine and other alcoholic beverages. Your product must stand out and deliver the right impression to attract the consumer. more

Jun 3, 2013 3:09 PM Articles

Branding is an essential foundation to your winery’s sales and marketing strategy, but understanding the “why” behind branding, isn’t enough. Let’s move on to the “how.” The first step in branding is to fully comprehend your ‘Brand Position.’ more

Apr 8, 2013 3:24 PM Marketing

I am often asked what I do and when I respond with “I help brand companies,” I am greeted with blank expressions. So, I’ve learned to respond with “I help to personify a product, service, or even entire company.” more

Feb 6, 2013 2:58 PM Marketing