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Marketing

“The competitive challenges facing the BC tree fruit industry are significant…”, is stating what may be obvious to many in the tree fruit sector. This quote is from a recent study on the BC tree fruit sector, titled Strategic Choices and Directions Read more

Agricultural

For this inaugural article on marketing which will encompass all kinds of subjects that fall under marketing, including event planning, publicity, packaging, branding, social media, storytelling and more, I thought maybe I should do a little bit of a Read more

Marketing

Steve Griessel, owner of the Betz Family Winery in Washington State, is a serial entrepreneur who has founded or run multiple businesses over his career, including two public companies. Read more

Articles

Kid-friendly packaging and snack -ready fruits and vegetables encourage children to easily eat more servings of fruits and vegetables. Read more

Innovations

Everybody in the wine world has this experience: You rent a booth at a wine festival, bring in your wines and your staff to impress the guests, and serve literally hundreds of glasses over the evening. Read more

Innovations

Marketing is not always the forte of growers and farmers. Even some operators in the wine business, known for superior marketing activities, struggle with understanding and reaching their prime customers. Read more

Marketing

Creativity is encouraged with each bottle of Scratchpad wine. Wine drinkers are able to create your own personal message, as the label is left blank. So you can doodle, scribble or draw a picture with the charcoal pencil attached. Read more

Innovations

This new 'smart' bottle serves wine by the glass, extends shelf life by 30 days, so let’s you choose which wine to open on any given night. You can also shop and buy directly from the WiFi-connected Kuvée “Bottle” and wines will be shipped right to Read more

Innovations

Seasonal businesses have a greater financial challenge from those that operate year-round. Specifically, they must generate sufficient “annual” income in a shorter period of time. Read more

News

There is more distance between most Canadians and the source of their food than ever before. People live in urban centres, shop in mega-groceries and are three, four, or more generations away from farming. Read more

Marketing

Dismissing a bad hire is not only bad for the morale of your entire team, it can and will negatively impact your company for months following their termination. Read more

Marketing