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marketing

Orchard and Vine Magazine readers have a lot of 'pull' with tractor dealers, so when we publish our poll results, dealers and manufacturers listen. more

Feb 10, 2015 1:22 PM Articles

Out with the old, and in with the new! 2014 is gone and here we are at the start of a new year. Some of you are “business as usual” and others are ready to make 2015 the best year yet by doing something amazing! more

Feb 5, 2015 1:58 PM Marketing

Have you ever heard someone say, “let’s compare apples to apples”? In case you haven’t, what they are trying to do is compare two different items that are very similar and seek to establish the small differences between them. more

Dec 4, 2014 1:10 PM Marketing

Have you ever hired someone directly from your competitor, feeling righteously proud about your new trophy hire, only to discover after it was too late that they were a seriously wrong fit? more

Dec 4, 2014 1:07 PM Marketing

Innovation is loosely defined as a new method, idea or product, or some sort of change or breakthrough, so it's interesting to reflect and think about what it is that makes things innovative as it relates to the work we do with our clients. more

Jul 10, 2014 2:10 PM Marketing

It's an old saying, yet I think at some point we are all guilty of this. We don’t make a back-up plan because we are confident our original plan will succeed. more

Dec 4, 2013 1:03 PM Marketing

That is unless everything on your website is in place and ready for it. It’s like selling tickets for a concert without making sure you have a musician lined up, or a speaker system to play them on. more

Sep 26, 2013 2:19 PM Marketing

Do you remember a time, about ten years ago, when having a website was a trendy thing? There was no proof a website would increase sales. more

Jul 29, 2013 4:09 PM Marketing

First impressions count. Especially when it comes to labels on wine and other alcoholic beverages. Your product must stand out and deliver the right impression to attract the consumer. more

Jun 3, 2013 3:09 PM Articles

Branding is an essential foundation to your winery’s sales and marketing strategy, but understanding the “why” behind branding, isn’t enough. Let’s move on to the “how.” The first step in branding is to fully comprehend your ‘Brand Position.’ more

Apr 8, 2013 3:24 PM Marketing

McDougall Ambrosia

McDougall and Sons, Inc.

Interested in having your Ambrosia’s Packed & Marketed In Washington State? more

Apr 2, 2013 4:35 PM

I am often asked what I do and when I respond with “I help brand companies,” I am greeted with blank expressions. So, I’ve learned to respond with “I help to personify a product, service, or even entire company.” more

Feb 6, 2013 2:58 PM Marketing

Making Social Media Fruitful. Using social media can be highly effective or a total waste of time. To help growers figure out how what’s truly useful, Orchard & Vine connected with Allison Markin and Melonie Dodaro – two social media marketing mavens more

Dec 14, 2012 1:40 PM , Articles

The State of California has introduced tougher enforcement measures in reaction to three-years of problems involving the sale of alcoholic beverages through Groupon-type promotions and other third-party internet marketing services. more

Dec 14, 2012 1:09 PM Articles

coop

William McPhee

Co-operative venture - A careful consideration Many new growers who have moved into the Okanagan and bought a farm ask for advice on how to best manage the farm they have bought. One of their first questions is: should I join the co-operative or not? more

Oct 19, 2012 2:21 PM News