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Glamour Canned Wine
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Daffodils Canned Wine
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Meadow Vista Stinger - Mead in a Can
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Quail's Gate Piquette
In 2019 we asked our readers if they were planning to offer wine in a can, and 90 per cent of our respondents said no.
Flash forward to 2022, and the industry is seeing more and more canned wine on the shelves.
According to Robert L. Williams, Jr., a Ph.D. marketing professor, “The biggest shift in 2021 was that the focus now is on the wine inside the can, not the packaging.“
The market appears to have shifted to the point you no longer have to sell the idea of wine in a can, as both the consumer and the wine industry understands the benefits. Williams says companies now need to focus on the wine people are drinking, and how they can try/buy it.
Some of the findings this year include:
- Wine-in-cans is closing the gap with bottled wine
- Canned wines are winning medals in competitions against bottled wine
- Canned wines show little to no difference in academic blind taste tests
- Canned products include premium wine, at premium prices
- Canned wines are now produced by classic wineries around the world, including the Okanagan and Niagara
- Aluminum cans are the most recycled material, with 70% of each can produced from recycled material
- Canned wines weigh only half as much as bottles and don’t need packing insulation, so they are less expensive and more sustainable to ship