Summit labels
Peel back label
Want to stand out from the crowd on the liquor shelf? You might try peel-back labels, the latest out-of-the-box technique from Summit Labels, designed for inventive and engaging campaigns.
Extended content labels have been around for a while. It essentially means using two layers of labels, and the pharma industry has been using this tech for years to increase space for regulations.
But the peel-back labels for alcohol products is very new. Essentially, it creates multi-layered, multi-function labels that genuinely interact with customers.
Coast Mt Brewing of Whistler, BC, recently took the peel plunge. Using peel-out technology their flagship Hope You’re Happy IPA became an instant collectable.
“Given a facelift, this unique spirit lit up the tasting lounge for their fifth-anniversary celebration and left fortunate party-goers with the ultimate favour, a free re-stickable sticker!” said Summit Labels. “But that’s just scratching the surface of what this could do, because if you can dream it, we can make it. The real question is, are you ready to make an impact?”